Need to leverage social media for your real estate business but don't know how? Do you have any qualms about getting started in social media that you are shying away from it? Or are you completely clueless about what to do and how to get things started?
Whether you like it or not, joining the bandwagon would give you a great advantage. It might entail work, but it's all worthwhile for your business. With most people glued to social media at this time, getting their attention would be worth more than time.
Agostino Pintus is a multifamily investor, developer, and entrepreneur with more than 15 years of experience in real estate. He currently oversees strategic partnerships, capital development, and platform development for Realty Dynamics Equity Partners, an investment firm specializing in multifamily acquisition and asset management services.
In this episode, Agostino shares how you can get started by putting yourself out there and making the most of social media to find partners and investors with whom you can work with. Whether you are just starting out or not, his tips on content creation will come in handy. His idea on value giving and consistency is paramount. There might be work involved but before you know it, you're getting traction and finding out it's worth doing.
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What you will learn from this episode for 23 minutes:
02:19 - Leveraging social media to find partners for your ventures
03:59 - How things happened when he first started putting himself out there with social media
05:35 - The test of one's staying power
06:46 - Wearing different hats for different social media platforms
08:28 - The things he does with creating content
12:01 - Planning out content, its frequency of putting out, and the length of content made
14:54 - Having a team to handle his podcast and social media marketing stuff
15:36 - Which social media platform to start with, knowing what works for him from experience
17:56 - A lot of work, but all worth it
21:04 - Getting a slice of people's time is worth more than time
"How do you build a $350-million asset portfolio? You don't do it on your own. And you certainly need to use other people's money, other investors who really believe in you, and get in on those deals." - Agostino Pintus
"Part of it is staying power. If all you're doing is honed in on the number of downloads, and you get hung up on that, you're not going to go anywhere, you have to skip over that." - Agostino Pintus
"If someone's never done this before at all, they're starting at zero, even if you have one piece of content that you created, and you put it out there, put it out there." - Agostino Pintus
On creating content
"I take what Gary Vee has to say. And that is to give, give, give, ask, give, give, give, ask." - Agostino Pintus
"You have to deliver value; you have to think of the other person first, no matter what, whether it's preparing content or whether you're on the phone with them, you have to start with them first because nobody cares about you." - Agostino Pintus
"LinkedIn; it's really LinkedIn, Facebook. But LinkedIn is on top, then Instagram. It helps. Twitter has become an up-and-comer. But if you think about it, every single one of these platforms is just going after a different generation. But LinkedIn is where you want to be because people, it's not out of the ordinary for a real estate person to reach out to or talk to you about Real Estate." - Agostino Pintus
"Next time you step into an elevator, look around and see where people's eyes are; they're not looking at the door, they're not looking at the numbers, they're looking at their phones. If you can get part of that attention. In that case, attention is worth more than time." - Agostino Pintus
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