When the market gets tougher, customer service matters more than ever.
In this conversation, Terry Clifton and Michael Knight explain why successful apartment operators are putting people ahead of spreadsheets. They share how building stronger communities, investing in staff, and creating meaningful resident experiences are helping them improve retention while many operators struggle.
They also discuss how Better World Companies approaches challenging properties, why experienced onsite teams make such a difference, and how today's market is creating opportunities for operators who know how to solve problems instead of simply waiting for conditions to improve.
Key Topics
Why resident retention is more valuable than constantly finding new tenants
Helping residents manage financial challenges through personal conversations
Building community with events, resident engagement, and property mascots
Training onsite managers to think like business owners
Why employee empowerment leads to stronger property performance
How experienced operators are finding opportunities during today's market shift
Guest Information
Terry Clifton and Michael Knight lead Better World Companies, a vertically integrated multifamily company based in Houston, Texas. They operate approximately 5,000 apartment units across Texas while owning more than 1,000 units. Their company provides property management, acquisitions, lease ups, REO management, and operational consulting.
Website:https://www.betterworldllc.com/
Facebook:https://www.facebook.com/betterworldpropertiesllc
Call to Action
Learn more about Better World Companies by visiting their website and connecting with their team.
Apple Podcast: https://podcasts.apple.com/ph/podcast/property-profits-real-estate-podcast/id1445202776