Property Profits Real Estate Podcast

A single hard money loan made with unused fund cash helped change the direction of Will Harvey’s business.
Will originally started his first fund to invest in private real estate syndications. After completing one hard money loan, then a few more, he looked at the returns and risk profile and decided to put much more of his attention into private lending.
Today, his business has two sides. He needs good borrowers who need capital, and he needs investors who can help fund those loans.
Will describes that challenge as a seesaw. At different times, he has had more deals than money or more money than deals. Over time, he has learned to work on both sides at once.
He also explains why his ideal borrowers are often experienced BRRR investors doing around 5 to 20 deals per year. He looks for people with experience, cash reserves, and a balance sheet that can handle problems when they come up.
Key topics and takeaways:
How Will moved from mortgage lending and rental properties into private lending
Why his first hard money loan happened almost by accident
The seesaw between finding borrowers and raising capital
Why relationships have been his strongest source of repeat borrowers
How Google Ads have also produced leads and closed loans
Why many of his borrowers are BRRR investors instead of only flippers
How loan participations can return capital while keeping exposure to a loan
Why speed, technology, and AI are part of his borrower experience

Getting through a tough multifamily cycle has not been about buying more for Candice Muldrow. It has been about tightening operations, building repeatable systems, and leading the people responsible for carrying those systems out.
Candice and her husband, Corey, are the cofounders of MGroup Capital and MGroup Residential. Their portfolio includes more than 700 units across Dallas Fort Worth, with most properties around the 200 unit range.
During the last couple of years, they slowed acquisitions and focused heavily on operations. Candice explains how that work helped them build repeatable systems and create a management company that she says is now largely scaled and running without them.
She also explains why they chose to bring management in house. For Candice, it came down to execution, speed, and control over the business plan.
The conversation also looks at current acquisition opportunities. Candice shares that they bought their first 18 unit property in 2017 for about $70,000 per unit. Today, she says they are seeing some similar B and C multifamily assets priced in the $60,000 per unit range. But she warns that today's expenses are also much higher, so lower pricing alone does not make a deal work.
KEY TOPICS
Why Candice focused on operations instead of buying more properties
The two sides of operating a company: systems and people
Why MGroup moved away from third party property management
Why lower multifamily prices still require careful expense underwriting
How Candice and Corey built their investor network over about 10 years
Why MGroup plans to bring even more operational services in house

A retail store is no longer just a place where someone walks in and buys something. Jeff Rosenberg explains why physical locations can also support online sales and help retailers reach customers in several different ways.
Jeff is part of the third generation of an 80 year family business focused on retail real estate. Big V owns and operates open air shopping centers across the United States, with an approximately $2.5 billion portfolio and roughly 55 to 60 assets.
Jeff explains what open air retail looks like today, including large centers such as The Rim in San Antonio. He also talks about new construction in Anna, Texas, where Big V is developing projects that include Kroger and Target.
A big part of the conversation focuses on how retail has changed. Jeff describes how stores now work as part of a larger system that includes online ordering, delivery, store pickup, and curbside pickup.
He also explains why Big V recently opened its business to accredited investors through Big V Direct.
Key Topics and Takeaways
What Big V means by open air retail
How Big V manages acquisitions, leasing, construction, property management, legal work, and capital markets in house
Why limited new retail construction has created development opportunities
How Target combines physical stores with online ordering and fulfillment
Why Jeff says physical stores can support online sales and customer acquisition
How accredited investors can learn about and invest in Big V opportunities through Big V Direct
Guest Information
Jeffrey Rosenberg is a third generation leader at Big V, a retail real estate company with more than 80 years of history.
Big V Direct:
BigVDirect.com
Company information and properties:
BigV.com
Call to Action
Visit BigVDirect.com to learn more about the company, view educational material, and sign up for the newsletter.
You can also visit BigV.com for more information about Big V, its properties, and its retail real estate business.

A rental property did more for Cameron Philgreen than create monthly income. Real estate eventually gave Cameron and his wife the money to open a business they had dreamed about building.
Cameron started investing in 2020. He and his wife began with their own home, rented rooms, used Airbnb, and completed a BRRR property. They also wrote down a goal of reaching 25 units by 2025.
A few years later, selling a former home in Lawrence, Kansas, gave them around $100,000 to $110,000 that Cameron says they put into a commercial building in Waco. With an SBA loan and a major renovation, that building became For Keeps Coffee and Bakery.
Cameron shares why he has moved away from much of his short term rental activity, why he likes furnished midterm rentals, and why he now believes investors can benefit from having both rental cash flow and larger chunks of income from flips.
He also talks about a new 50,000 square foot commercial property he purchased with two partners. The property needs major work, and their goal is to make the area more beautiful, family friendly, and inviting.
Key topics and takeaways:
Setting a goal of 25 units by 2025 with his wife
Starting with house hacking and the BRRR method
Moving short term rentals into midterm or long term rentals
Using proceeds from a home sale to help create For Keeps Coffee and Bakery
Cameron's barbell idea of combining rental cash flow with flip income
Renovating a distressed 50,000 square foot commercial property in Waco
Delegating daily coffee shop operations to an empowered staff
The Legacy Investor Podcast and its move to the name The Good Steward Podcast

A builder may want thousands of future home lots without wanting to own all of them today. Suraj Reddy explains how East Avenue Investments steps into that gap by purchasing the land and giving the builder an option to take it down over time.
One Austin area example involved about 2,000 lots purchased for $30 million. The builder put up $4.5 million for the option and paid a monthly fee based on a 13.5% annualized rate on the remaining amount. The builder could then start taking down additional lots after getting the first part of the community moving.
Suraj also explains why East Avenue Investments focuses heavily on risk. The company looks at the builder, the amount of cash committed, corporate guarantees, required takedowns, and whether East Avenue would be willing to own the land if the original builder walked away.
The conversation then moves into land repositioning. Suraj describes buying roughly 200 to 300 acres in areas where growth already exists, solving problems such as access to infrastructure, and working toward mixed use master planned communities.
Key topics and takeaways:
Why home builders use outside land banking partners
How a $30 million deal involving about 2,000 lots was structured
Why the builder paid monthly to keep its option alive
How deposits, guarantees, and takedowns help manage risk
The difference between land banking and land repositioning
How East Avenue looks for growth that is already happening when repositioning land
Guest information:
Suraj Reddy started East Avenue Investments. The company focuses on land banking and land repositioning and works with home builders in different markets.
Website:
https://EastAvenueInvestments.com
Suraj said listeners can use the Contact Us page or the company info email. The exact email address was not stated in the transcript.
East Avenue Investments also has an ebook about land banking available through the website.
Call to action:
Visit https://EastAvenueInvestments.com to learn more about land banking, download the ebook, or contact the team. Suraj said he is interested in speaking with investors and with home builders that may have deals East Avenue Investments can underwrite.

Nathan Schiess spent years doing real estate deals without making much noise about them. Then he liquidated his portfolio after a divorce and realized how little public history he had built around all that experience.
That changed his view of personal branding.
Nathan now sees a personal brand as much more than professional photos, logos, and social media posts. He believes the real value comes from building a sphere of influence and becoming a hub that connects people.
Nathan explains how starting the Idaho Real Estate Investors Association helped him build relationships inside the investment community. He also shares why groups do not always need to be directly about real estate. A golf league, social group, date night, or whiskey and wine society can also create real relationships with the people an investor wants to know.
Nathan also breaks down how he approaches a personal brand. He starts with the goal, identifies the ideal client profile, looks at that person's problems and concerns, and then creates content that helps build familiarity and trust.
Key topics and takeaways:
Why Nathan originally avoided talking publicly about his investing
What liquidating his portfolio taught him about reputation
Why a logo and professional photos are only the frosting
How a REIA can grow your sphere of influence
Why your personal brand should be built around your ideal client profile
How personal interests such as pickleball can belong in business content
Why Nathan recommends combining personal and professional content
How social groups can help an investor become the center of gravity in a community
Guest information:
Nathan Schiess is an active real estate investor and the founder of the Idaho Real Estate Investors Association. He also helps investors and agents build personal brands, REIAs, masterminds, and other groups that connect them with their communities.
Website:
repersonalBranding.com
Call to action:
To learn more about Nathan and his personal branding work, visit repersonalBranding.com.