Dan Hanford and his wife, Dennae, along with their 4 children (3 girls and a boy) and standard poodle, reside and work in Columbia, SC. He is one of the managing partners with PassiveInvesting.com which is a national passive real estate investing firm ba...
Dan Hanford and his wife, Dennae, along with their 4 children (3 girls and a boy) and standard poodle, reside and work in Columbia, SC. He is one of the managing partners with PassiveInvesting.com which is a national passive real estate investing firm based in the Carolinas. He has led his real estate syndication company to acquire a portfolio valued at over $357million.
In this episode, Dan shares marketing tips on how he finds investors and raises capital for deals without going after them. He also talks about one unique marketing strategy that gets him success every time. He suggests ways to communicate with your investors and create a relationship with them as these are crucial to your business’ success.
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What you’ll learn in just 17 minutes from today’s episode:
01:06 – Why choose apartment buildings for an asset class
01:42 – Three things that do well both in bad and great economy
07:32 – Mistakes newbie capital raisers make
09:26 – How not to let investors feel like you are desperate for their money
10:42 – What he suggests for active syndicators to do in their marketing
13:55 – How to make sure you create a relationship with your investors right off when they opt-in to your website
15:05 – What Dan does when he has a deal coming up that meet a lot of success every time
“When there is some sort of a recession, or downturn or even right now, during COVID, we’ve seen that next to people paying for the food that can keep them alive, they pay for a roof over their head. And that’s one of the main reasons why we like apartments.” – Dan Hanford
“I will say that the thing that really helped me early on, to be able to achieve the level of success that I had, even today, as I continue to grow, is getting out of my own mind and thinking that I can do everything better than everybody else, because I still to this day, have that problem.” – Dan Hanford
“With an apartment syndication business, you always have to be looking for two different things. And to always be finding the investors — the money, you always have to be finding the next deal, you have to have both of them going on at the same time.”
“I never, I never want my investors to feel like I need their money.”
“One of the things that I also suggest for active syndicators to do is make sure that you have more than just an email to be able to communicate with your investors.”
“One of the other unique things that we do that I have not seen too many operators do, which we have found lots of success with, is, we take our investment offering memorandum. And we actually print it up. And we will mail it to every single one of our investors that is on our email, on our newsletter list.”
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