May 27, 2022

Educating People into Investing with You with Sarah Sullivan

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Sarah Sullivan is the founder and owner of SuGo Capital, an investment company that connects investors to a strong passive income via real estate. SuGo Capital consistently offers hands-off investment opportunities for accredited and non-accredited investors. Sarah's passion in life is sharing her knowledge around real estate! SuGoCapital currently has 1800 units and over $180MM worth of assets under management.

In this episode, Sarah shares what helped her grow her real estate business faster and accelerated her portfolio exponentially. She touched on her style of marketing, the kind that educates and lets people see you as the expert in your field, giving them the reason to know, like, and trust you.

Checkout: Raising Capital Without Rejection Full-Day Workshop (Online):

What you'll learn from today's episode:

  • Find out the two key things that made it possible from nothing to an enormous portfolio size in a short period
  • Learn how you can enjoy not only time freedom but financial freedom all at once
  • Discover a marketing strategy that positions you as knowledgeable in your space even with less experience and earns people's trust and confidence


Topics Covered:

01:14 - From having a great job to an impressive portfolio in a short timeframe

04:24 - How long it took her to acquire financial independence

05:25 - Making it possible to scale faster

06:01 - Her idea of marketing that works much to her advantage

06:46 - Being intentional in every marketing event she does

10:18 - Simplifying your language when educating people

11:31 - How to make sure you're not breaking laws when it comes to raising capital for your deals

13:11 - Taking a look at her CRM process

13:53 - What her online lead generation events look like

15:24 - One best thing you can do to grow so much faster in real estate

Key Takeaways:

"You can learn all the strategies you want. But if you don't have investors, and you don't have leads, you don't have clients, then you don't have a business. I had a great investment product, but I didn't have people. So, I hired a marketing coach. And then everything blew up." - Sarah Sullivan

"Educate, educate, educate. Let people know how much you know. And so, even though you may not have a ton of experience in everything, there's something that you know a lot about. And then they're going to realize how smart you are in that area. And then that grows trust and competence." - Sarah Sullivan

"Be intentional with each event. Is the purpose to build trust, is the purpose to educate? And you want to make sure that in your series, you're building trust and building education. And also, another really key thing is to educate while you're not asking them to invest." - Sarah Sullivan

"You don't want to be asking someone to make an emotional decision while they're learning at the same time." - Sarah Sullivan

"Partner earlier because two heads are better than one, like trying to do it on your own. I have a very specific set of skills and someone else has very complementary skills and what they like to do and are good at, so let's partner, and we'll do eight times as much together as I would do on my own." - Sarah Sullivan

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