Sept. 23, 2022

3 C’s to Attracting Capital with John Casmon

Why call everybody, telling them what you’re doing and asking if they want to invest with you, when you can magnify your strength in connecting and attract these people to work with you?

There are people like today’s guest, John, who aren’t really shaped to raise capital. Maybe you’re like him at some point, someone who is a natural at being shy.

But worry no more, because today, he’ll educate us on his three (3) C’s of attracting capital. Tune in and have investors go after you instead of you chasing them!

John Casmon is a real estate entrepreneur who has partnered with busy professionals to invest in over $100 million worth of apartments.

John also consults active multifamily investors to help them start or grow their business. He hosts the Multifamily Insights podcast (formerly Target Market Insights) and is the co-creator of the Midwest Real Estate Networking Summit.

Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike, and Coors Light.

In this episode, John discusses what his three (3) C’s are when it comes to attracting capital as he explains each C’s importance in successfully attracting capital and investors for deals.

Checkout: Raising Capital Without Rejection Full-Day Workshop (Online):

What you'll learn in just 18 minutes from today's episode:

  • Discover what the three (3) C’s are when it comes to attracting capital
  • Understand the importance of having confidence, credibility, and connections when you’re trying to attract capital and investors
  • Find out where you can start creating connections if you’re the type of person who finds it hard to start a conversation


Topics Covered:

01:36 – Why John prefers attracting capital rather than raising it

03:51 – 3 C’s to attract capital: (1) Confidence that comes from preparation

05:29 – 3 C’s to attract capital: (2) Credibility that comes from the experiences you have

08:41 – 3 C’s to attract capital: (3) Connections, starting with the people you know

12:04 – A piece of advice for people who find it hard to create connections and turn conversations into real estate conversations

17:07 – The sample deal package and the podcast

Key Takeaways:

"First and foremost, you mentioned the three C's to attract capital, and the key word in there is attract because you want it to work like a magnet – you want to pull the money to you as opposed to you pushing or chasing the money; that's not fun.” – John Casmon

That confidence has to come from preparation. If you are not prepared, it's hard to be confident. Yes, you could fake it, but that is not the position you want to be in, particularly when you're dealing with other people's money.” – John Casmon

“The credibility comes from the experiences you have. You may not have ever done a deal, but if you've put in the work, if you've prepared, you can be confident in the work you've done. But that credibility is about the work you have done, and maybe it hasn't been a real estate; maybe you're like me, a former corporate executive.” – John Casmon

When most people get tripped up, they say to themselves, “I don't have a network of people who can invest in these kinds of deals. I don't know super rich people or multimillionaires. So how could I ever raise money for these deals?” And the truth is, maybe you don't know those people. But you know what? I don't know all those people either. You have to build your network, and you start with your connections with the people you do know.” – John Casmon

“This is something that you can learn. The biggest takeaway is – and I tell my kids this all the time – nothing is easy, nothing is hard. Either you have enough practice and experience where it feels natural or you need more practice and experience. So don't chalk something up as, ‘Oh, it's easy for him to do it, but I can't do it.’ You could do whatever you want to do if you are willing to put in the practice.” – John Casmon

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