May 26, 2023

The Comps are NOT Comparable with Jake Penny & Leanna Cunrod

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Curious about ways to draw in premium renters who will value your property and maintain long term partnership with you?

Jake Penney and Leanna Cunrodhave been focusing on investing in communities by renovating and redeveloping distressed assets for the past 6 years. 

Listen now and find out how you can become a cut above the rest and let high-paying renters choose your properties.

Checkout: Raising Capital Without Rejection Full-Day Workshop (Online):

What you will learn from this episode for 28 minutes:

  • Discover effective ways to make your property stand out from the competition and receive rave reviews from buyers and renters
  • Find out one proven method to scale faster in real estate
  • Learn a distinctive approach to attracting high-end residents


Topics Covered:

01:15 - What got this couple into a career in real estate

02:06 - Sharing their experience as Reality TV show stars and the impact it made on them

07:35 - What made them focus on buy-and-hold investments

09:07 - Their first BRRRR deal and going full blast after [plus the number of rental units in their portfolio]

12:34 - What helped them scale faster and how has social media and trainings impacted their business

14:16 - Teaching classes at a local library and getting good quality leads from this endeavor

18:06 - Which works best for them: in-person versus online

18:42 - Referring to their renters as residents and not tenants

20:34 - When they realize the need to go above what the market expects plus charging premium rental rate

22:35 - Premium-paying residents equals long-term occupancies

24:09 - Their secret to their happy and bright disposition

26:55 - What it means to work as a team for this couple

Key Takeaways:

"It was more about building passive income so we could build a lifestyle on our terms."- Jake Penny

"We hit that parabolic growth by providing more value in our marketplace."- Jake Penny

"Let's make our product better than everybody else; still on a budget that's affordable and hands down people know what our units are and they rave over them."- Jake Penny

"Definitely charging a premium rental rate just because everything is redone down to the studs pretty much and just the comparables aren't comparable."- Jake Penny

"We wanted to try to change how we said things [from tenants to residents] to honor and respect who's in there. And hopefully that gets reciprocated to us that they honor and respect our property and our time."- Leanna Cunrod

Connect with Jake Penny and Leanna Cunrod:

Connect with Dave Dubeau: