Riding the Silver Tsunami: Assisted Living Unfiltered with Suhan Junaid

Suhan Junaid toured an assisted living building, heard the tenant wanted out, and bought the business along with the real estate.

That first deal was a 26 bed memory care home in 2019. Suhan got licensed as an administrator, built simple systems for his staff, made it through COVID and exited in 2022.

Now he is working on a 75 bed community in Orlando, adding an assisted living wing, and building Jazz Senior Living. He explains why he thinks the silver tsunami has not hit yet, why the sector is under invested, and who this asset class is really for.

He also shares the biggest lesson he has learned about raising capital: get to know the investor first, because a great deal can still be the wrong deal for them.

Key topics:

• Why rates pushed him toward assisted living

• Owning the real estate and the operating business

• Lessons from a 26 bed memory care home

• Why the baby boomer wave is just starting

• Who senior living is right for, and who it is not

• Matching deals to investors

About Suhan Junaid:

Suhan is a former Wall Street banker and hands on owner operator. He owns 42 multifamily doors in South Florida and is building Jazz Senior Living, an assisted living and memory care platform.

Connect with Suhan: https://junaidventures.com

Instagram: https://www.instagram.com/suhanjunaid_/

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