Personal Branding Is More Than the Frosting with Nathan Schiess

Nathan Schiess spent years doing real estate deals without making much noise about them. Then he liquidated his portfolio after a divorce and realized how little public history he had built around all that experience.

That changed his view of personal branding.

Nathan now sees a personal brand as much more than professional photos, logos, and social media posts. He believes the real value comes from building a sphere of influence and becoming a hub that connects people.

Nathan explains how starting the Idaho Real Estate Investors Association helped him build relationships inside the investment community. He also shares why groups do not always need to be directly about real estate. A golf league, social group, date night, or whiskey and wine society can also create real relationships with the people an investor wants to know.

Nathan also breaks down how he approaches a personal brand. He starts with the goal, identifies the ideal client profile, looks at that person's problems and concerns, and then creates content that helps build familiarity and trust.

Key topics and takeaways:

• Why Nathan originally avoided talking publicly about his investing
• What liquidating his portfolio taught him about reputation
• Why a logo and professional photos are only the frosting
• How a REIA can grow your sphere of influence
• Why your personal brand should be built around your ideal client profile
• How personal interests such as pickleball can belong in business content
• Why Nathan recommends combining personal and professional content
• How social groups can help an investor become the center of gravity in a community

Guest information:

Nathan Schiess is an active real estate investor and the founder of the Idaho Real Estate Investors Association. He also helps investors and agents build personal brands, REIAs, masterminds, and other groups that connect them with their communities.

Website:

repersonalBranding.com

Call to action:

To learn more about Nathan and his personal branding work, visit repersonalBranding.com.