How Market Changes Reshaped a Real Estate Business with Brandon Rickman

After close to 600 flips, Brandon Rickman wanted to move beyond a business where every completed deal meant starting over and finding the next one.

Brandon shares how his real estate business expanded from single family flipping into self storage and private lending. His first self storage development started as two houses on four and a half acres that a wholesaler was selling as potential flips. During due diligence, Brandon discovered the county's future land use map showed the land as general commercial. That discovery eventually led to an 865 unit self storage facility.

He also talks about what happened to his flipping business when the Atlanta market changed. Before August 2022, his operation was doing roughly 8 to 10 deals per month. Volume later dropped sharply, and Brandon says the experience reinforced one of his biggest lessons from more than 20 years in real estate: you have to be willing to shift with the market.

Key topics and takeaways:

• Why Brandon calls flipping a transactional business
• How two residential properties became an 865 unit self storage development
• Why his flipping volume fell as the Atlanta market changed
• The gap Brandon saw between private lenders and hard money lenders
• Why direct mail remains his top outbound channel for off market properties
• How he combines direct mail, cold calls, and texts around the same seller data

Guest Information:

Brandon Rickman has been working full time in real estate for more than 20 years. He has completed close to 600 flips and appeared on HGTV's Flip or Flop Atlanta. He is also involved in self storage and is a partner in ProLend Capital.

ProLend Capital: ProLendCapital.com

Email: brandon@ProLendCapital.com

Call to Action:

To learn more about Brandon's private lending business and how ProLend Capital works with investors and borrowers, visit ProLendCapital.com.