Finding the Upside in RV Parks with Rochelle Petersen

What happens when a property is already making money without a website, strong marketing, or a modern booking system?

That is part of the opportunity Rochelle Petersen and her partners saw in an RV park and mixed use property in Chester, California.

Expanded Description

Rochelle has invested in multifamily and development deals, but her current focus is RV parks.

She joins Dave to walk through a property her team was preparing to close on in Chester, California. The property includes nine motel rooms, a three bedroom house used for short stays, and fifteen RV pads.

The business was already operating, but Rochelle says there was no dedicated website, little marketing, no dynamic pricing, and many bookings were coming through phone calls, a Google listing, Airbnb, and camp spots.

That gave the team several areas where they believed better systems could improve the operation.

Rochelle also explains how the team divided responsibilities. Her work included capital raising, insurance, acquisition details, and systems. Other partners handled areas such as seller financing, legal work, the website, marketing, and AI assisted booking.

Key Topics and Takeaways

• Why Rochelle moved from multifamily and development toward RV parks
• What she looks for in a value add property
• How her partners divide responsibilities based on strengths and experience
• Why a property with little marketing can create an opportunity
• The role seller financing played in the Chester acquisition
• Plans for a website, better marketing, dynamic pricing, and improved booking systems
• The planned five year refinance for investors