Customer Service Is the Competitive Advantage with Terri Clifton and Michael Knight

When the market gets tougher, customer service matters more than ever.

In this conversation, Terry Clifton and Michael Knight explain why successful apartment operators are putting people ahead of spreadsheets. They share how building stronger communities, investing in staff, and creating meaningful resident experiences are helping them improve retention while many operators struggle.

They also discuss how Better World Companies approaches challenging properties, why experienced onsite teams make such a difference, and how today's market is creating opportunities for operators who know how to solve problems instead of simply waiting for conditions to improve.

Key Topics

• Why resident retention is more valuable than constantly finding new tenants
• Helping residents manage financial challenges through personal conversations
• Building community with events, resident engagement, and property mascots
• Training onsite managers to think like business owners
• Why employee empowerment leads to stronger property performance
• How experienced operators are finding opportunities during today's market shift

Guest Information

Terry Clifton and Michael Knight lead Better World Companies, a vertically integrated multifamily company based in Houston, Texas. They operate approximately 5,000 apartment units across Texas while owning more than 1,000 units. Their company provides property management, acquisitions, lease ups, REO management, and operational consulting.

Website:
https://www.betterworldllc.com/

Facebook:
https://www.facebook.com/betterworldpropertiesllc

Call to Action

Learn more about Better World Companies by visiting their website and connecting with their team.

Apple Podcast: https://podcasts.apple.com/ph/podcast/property-profits-real-estate-podcast/id1445202776