March 15, 2022

Unicorn Farming for Deals with Anthony Vicino

Anthony Vicino is a best-selling author, real estate investor, and serial entrepreneur committed to helping people maximize their Returns on Life. He is the co-founding partner of Invictus Capital, a multifamily acquisition firm based in Minneapolis, MN ...


Anthony Vicino is a best-selling author, real estate investor, and serial entrepreneur committed to helping people maximize their Returns on Life. He is the co-founding partner of Invictus Capital, a multifamily acquisition firm based in Minneapolis, MN with $15m in AUM, that provides busy working professionals with the opportunity to Invest Better.   As the host of the Multifamily Investing Made Simple podcast and author of Passive Investing Made Simple, Anthony firmly believes investing shouldn’t be complicated, scary, or overwhelming.   In this episode, Anthony talks about having dealt with the ‘unicorn farmers’ as he shares the power of podcasting and writing a book to gain investors and elevate your presence in real estate.

Checkout: Raising Capital Without Rejection Full-Day Workshop (Online): https://investorattractionworkshop.com/

What you'll learn in just 19 minutes from today's episode: 

  • Discover why it’s a must for you to know who your investor avatar is when starting a business;
  • Understand why standing in a place of value and being able to reciprocate that value with tenants is a huge move towards a successful career in real estate; and
  • Find out why you should elevate your presence into the investors’ minds when trying to educate and grow your business.

Resources/Links: 

Topics Covered: 

  • 01:21 – First reason behind Anthony’s focus on multifamily investing
  • 03:00 – Reasons #2 and #3: Why multifamily investing?
  • 05:17 – Shifting into assets with more inherent stability
  • 06:13 – Who are these unicorn farmers?
  • 07:59 – The importance of reciprocating value with tenants
  • 10:58 – Reducing expenses in properties while making sure it’s still efficient
  • 12:28 – How Anthony finds and starts building relationships with investors
  • 14:54 – Getting on the stage, letting people know who you are and what you do

Key Takeaways:

“It’s not about what you make. It’s about what you keep.” – Anthony Vicino  

“You go and find those people who have been in the industry for 30+ years. They have really low debt on their properties, they value tenants that are going to take care of their property and stay for a long time so they aren’t drying up rents, and they’re looking for easy transactions because they just want to get out, they want to move on to the next thing. They don’t want somebody coming back and not following through with what they said.” – Anthony Vicino  

“We’re good to our word. We never put a deal under the contract that we don’t close. We don’t renegotiate unless there’s something that’s just catastrophically wrong that we couldn’t have known about.” – Anthony Vicino  

“The most valuable business lesson a mentor ever shared with me was that a dollar saved is worth more than a dollar earned.” – Anthony Vicino  

“Position yourself in their minds. One of the most powerful places that you can be in at any network or event is on the stage. If you can find a way to get onto that stage, then you immediately elevate your presence in everybody’s minds.” – Anthony Vicino

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